Wisconsin Chronicle

K. Melissa Kennedy, MBA, Business Leader and Professional Speaker Reaches Amazon Best Seller List With Her First Book “The Innovation Revolution”

K. Melissa Kennedy, MBA, Business Leader and Professional Speaker Reaches Amazon Best Seller List With Her First Book “The Innovation Revolution”

“The Innovation Revolution: Discover the Genius Hiding in Plain Sight” by K. Melissa Kennedy garnered three Amazon number 1 best seller spots tied to Organizational Behavior and landed the number 2 ranking for Innovation the day of official release.
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Kennedy, the creator of Smart Speed™, a unique process that focuses on intrapreneurship (taking advantage of the innovation-driving resources hiding in plain sight inside large companies and corporations), shares how front-line employees who have unique insights and great ideas can, given the chance, launch amazing, effective, strategic, workable new initiatives in just 48 hours.

With expertise in employee-driven innovation, intrapreneurship, entrepreneurship, startup mindset, lean startup methodologies, digital fluency, growth strategies, employee engagement, team building and collaboration, 48 Innovate has helped clients implement over $1 billion in revenue-generating projects.  From introducing new products, building customer loyalty, and improving sales processes to reorganizing operations to boost efficiency, these projects have made  a real difference inside big companies to not only the bottom line, but to the people involved and their customers.

Kennedy’s clients include Cisco, Lancope, Arby’s, Capitol Broadcasting Company New Media, WRAL, PRSONAS, Cranfill Sumner & Hartzog, REVO Communications, Erno Group, Focus Carolina, Madan Global, UNC Lineberger Comprehensive Cancer Center, INZONE Brands, Albright Digital, Spring Metrics, and NC State Kenan Fellows.

Kennedy, the only female author in the top 20 books about innovation, clearly stands out as a woman with a mission to empower both leaders and employees. When asked why she wrote the book, Kennedy shares “Dilbert, Office Space, and other corporate satires make fun of the absurdity at work. I experienced all that myself, so I wrote this book because I know there is a better way to lead, work and deliver, and I have proven it. I want to revolutionize the organizational workplace worldwide. Enterprise leaders feel the intense pressure for growth, the accelerating pace of change and uncertainty, and the known internal dysfunction that impedes progress. It’s time to untangle the red tape and empower leaders and employees to deliver innovation at Smart Speed.”

As Chris Heivly, Co-Founder of MapQuest (sold to AOL for $1.2B), Startup Evangelist, Investor, shares about the book, “The world is littered with dinosaur corporations who just can’t find a way to innovate and as a result become less relevant every day. Could this be you? Today’s best practices around startups can be yours as well. Simply take a read of this book and be both inspired to start as well as build a framework for effective innovation inside your company.”

The Innovation Revolution: Discover the Genius Hiding in Plain Sight” is the essential guide for the 21st-century leader to deliver results within the enterprise at speed through INTRApreneurship – entrepreneurship on the inside. It is available in both Kindle and print versions on Amazon.com

About K. Melissa Kennedy and 48 Innovate

K. Melissa Kennedy is the founder, managing partner, and dynamic leader of 48 Innovate. As is the creator of Smart Speed, a unique process that focuses on intrapreneurship-taking advantage of the innovation-driving resources hiding in plain sight inside large companies and corporations, Kennedy and 48 Innovate have helped clients implement over $1 billion in revenue-generating projects.

With quick wit, abundance of energy, leadership flair and infectious enthusiasm, Kennedy is a passionate advocate for breaking through the quagmire of corporate bureaucracy and empowering internal teams with the best parts of startup culture: teamwork, focus, speed, accountability, and action.

To learn more about the innovation programs and services offered, visit 48Innovate.

Media Contact
Company Name: 48 Innovate
Contact Person: K. Melissa Kennedy
Email: [email protected]
Phone: 919-348-2207
Country: United States
Website: http://www.48innovate.com/